Southern Boulevard Business Improvement District Services.
At Southern Boulevard Business Improvement District we're committed to the economic growth and viability of our members. To help accomplish this goal we offer a number of services and programs to meet the economic and educational needs of our members.
In keeping with our mission to help increase shopping traffic on the boulevard, the BID will be launching a number of advertising initiatives that include but are not limited to:
The BID and several of its members cooperatively use local cable television, Cablevision to advertise shopping on Southern Boulevard. The commercials highlight specific stores in addition to the Boulevard as a whole. The ads run at times determined to be most watched by Bronx residents.
To help shoppers locate stores in the BID this website features a database-driven directory of retailers complete with contact information, store hours and a map detailing the store location. Provision has also been made to for storeowners to feature photos and promotional copy on the site to gain added exposure.
To help attract new shoppers to the BID, a series of ads will be placed in the local print media promoting the unique shopping experience and incredible savings that can be enjoyed on Southern Boulevard.
Handbills and more
Handbills, leaflets and other printed matter will also be used to help promote shopping in the BID. These will be used in conjunction with special promotions and scheduled events to build retail traffic and to create a more heighten shopping experience.
The BID has worked closely with the NYC Department Sanitation to install more trash receptacles in an effort reduce street litter. The BID also uses 'Big Belly' solar-powered recycling garbage cans which help to maintain cleaner streets. Additionally the BID employs a number of street sweepers to patrol the streets and remove discarded litter throughout the day.
To help deter crime and the apprehension of wrong doers in the business community, the BID is currently negotiating the installation of video surveillance cameras along Southern Boulevard.
The BID is currently undertaking steps to install and replenish tree pits along the boulevard and to power wash the pedestrian walkways. This will go a long way in attracting new shoppers and creating a more pleasant shopping experience for existing customers.
The BID provides support and advocacy to its members in matters related to the Department of Buildings, NYPD, Department of Small Business Services, Department of Transportation, Environmental Control Board, and other local government entities.