Welcome to our website
Southern Boulevard has long been known for some of the best shopping in the borough. From fashion to food stuffs, Southern Boulevard has it all. This website is designed to help bring you a step closer to the thrill of shopping at the Southern Boulevard Business Improvement District. Come see and enjoy for yourself!
Quick Overview
With over 100 stores and businesses to choose from SOBOBID is the perfect place to find anything from food to fashion, electronic appliances to easy-listening music. Easily accessible by public transportation or via our Online Shopping Mall, SOBOBID makes shopping fun and convenient.
The Southern Boulevard Business Improvement District represents the interests of property owners, retailers, restaurants and service businesses located along Southern Boulevard in the South Bronx. Working as a liaison to local government, the BID acts as a communication portal between its Board of Directors and businesses located within the geographic district.
On the Boulevard
This has been an interesting summer. Over this summer we have had three successful Sidewalk Sales and then came hurricane Irene. The forecasting of this storm caused the City to cancel the permit for the last scheduled sidewalk sale of the summer. We had planned a large back to school event on August 27th, which we will reschedule if the City will allow. The BID sponsored games and prizes on Southern Boulevard and 163rd Street. Many stores participated by providing gifts and prizes which were won by shoppers who played our roulette wheel. Other stores participated by displaying reduced price merchandise outside of their stores. Forever Beauty Supply made a killing each time by displaying 50% off beauty products and house wares. We have applied for a permit for a sidewalk sale to occur before the weather changes. We will keep you posted if a new permit is granted.
It appears that NYPD is attempting to clean up the streets. Since the police began their crackdown on illegal street vendors they have also become more vigilant at giving tickets for having any objects displayed on the Boulevard. Remember the city has a zero visibility policy on Southern Boulevard. So, place nothing in front of the stores. This policy has more so been enforced on the South side of the Boulevard where the sidewalk is more crowded.
