Welcome to our website

Southern Boulevard has long been known for some of the best shopping in the borough. From fashion to food stuffs, Southern Boulevard has it all. This website is designed to help bring you a step closer to the thrill of shopping at the Southern Boulevard Business Improvement District. Come see and enjoy for yourself!

Quick Overview

With over 100 stores and businesses to choose from SOBOBID is the perfect place to find anything from food to fashion, electronic appliances to easy-listening music. Easily accessible by public transportation or via our Online Shopping Mall, SOBOBID makes shopping fun and convenient.

The Southern Boulevard Business Improvement District represents the interests of property owners, retailers, restaurants and service businesses located along Southern Boulevard in the South Bronx. Working as a liaison to local government, the BID acts as a communication portal between its Board of Directors and businesses located within the geographic district.

On the Boulevard

From The Director:

This is a special time of the year for almost everyone. For business owners it signifies many things as well; such as holiday shopping and it's revenue, end of year tax payment, coming of the coldest time of the year' etc. We wish you prosperity and the very best new year possible.

On Southern Boulevard 2014 was a year of change. Several stores such as Sol's Pharmacies left the district after many years on the Boulevard. Many other stores came like Xios and the Children's place. STREETWEAR also expanded making them a four-store chain in the district. Many store owners saw growth in the numbers of shoppers in 2014. We anticipate an even better 2015.

In recent months we have seen an increase in the presence of NYPD officers walking the district. During the holiday season NYPD assigns more foot patrol in the district. So you should see pairs of officers walking the beat frequently.   More