Welcome to our website

Southern Boulevard has long been known for some of the best shopping in the borough. From fashion to food stuffs, Southern Boulevard has it all. This website is designed to help bring you a step closer to the thrill of shopping at the Southern Boulevard Business Improvement District. Come see and enjoy for yourself!



Quick Overview


With over 100 stores and businesses to choose from SOBOBID is the perfect place to find anything from food to fashion, electronic appliances to easy-listening music. Easily accessible by public transportation or via our Online Shopping Mall, SOBOBID makes shopping fun and convenient.

The Southern Boulevard Business Improvement District represents the interests of property owners, retailers, restaurants and service businesses located along Southern Boulevard in the South Bronx. Working as a liaison to local government, the BID acts as a communication portal between its Board of Directors and businesses located within the geographic district.




On the Boulevard

From The Director:

This month the BID celebrates 5 years in existence. In those five years the BID has maintained the streets cleaner than ever, worked with NYPD and private security to keep the district safe and expanded the marketing efforts as a result of receiving a grant from New York City Department of Small Business Services (SBS).
Throughout the summer, the BID sponsored 4 successful Sidewalk Sales days. On August 24 the BID sponsored a Back to School Sidewalk Sale with games and prizes. The BID also gave away 300 book bags. Well Care participated in the Sidewalk Sale giving away hundreds of book bags as well. Stores report a sharp increase in sales on those days. Store owners are actually trying to increase the number of Sidewalk Sales days throughout the year. Merchants are working with the Community Board #2 to get the City to soften regulations on Southern Boulevard thereby allowing stores to display merchandise three feet in front of the stores. Currently the Boulevard has a zero visibility policy.  More