Welcome to our website

Southern Boulevard has long been known for some of the best shopping in the borough. From fashion to food stuffs, Southern Boulevard has it all. This website is designed to help bring you a step closer to the thrill of shopping at the Southern Boulevard Business Improvement District. Come see and enjoy for yourself!



Quick Overview


With over 100 stores and businesses to choose from SOBOBID is the perfect place to find anything from food to fashion, electronic appliances to easy-listening music. Easily accessible by public transportation or via our Online Shopping Mall, SOBOBID makes shopping fun and convenient.

The Southern Boulevard Business Improvement District represents the interests of property owners, retailers, restaurants and service businesses located along Southern Boulevard in the South Bronx. Working as a liaison to local government, the BID acts as a communication portal between its Board of Directors and businesses located within the geographic district.

View of Southern Boulevard facing north from E 163rd street.




On the Boulevard

From The Director:

As you may notice we have expanded the newsletter from a two-page to a four-page layout. The newsletter is quarterly and written to provide Merchants with information that can be helpful in their businesses. The newsletter is designed to serve as the main source of communication between the BID and the Merchants. This newsletter is also a vehicle for Merchants to speak to each other. If you have information you want to share in the newsletter or put on the website, call Medina at 718-974-2990. In order for the newsletter to stay viable and relevant, we need to hear from you.

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NYC Business Solutions
To help businesses and merchants with a variety of business needs, the City of New York offers NYC Business Solutions. NYC Business Solutions helps businesses start, operate and expand in New York City. The services are provided at no cost, regardless of the size or stage of your business. For more information click here.

Special Events

City Offers New Resource for Licenses, Permits, and Incentives – NYC Business Express

Starting and operating a business in New York City can be challenging. Between raising capital, finding space, and organizing internally, entrepreneurs and business owners do not have time to spare.  With the launch of NYC Business Express, doing business in New York City is now easier.  The City’s new online tool reduces paperwork and time while providing easy access to critical information needed to run a business in New York City.  more